VALUATE™
Your Startup
Stop Guessing. Start Knowing.
A practical guide to startup valuation for founders, investors and boards — built around evidence, uncertainty and sound judgement.
ABOUT THE BOOK
A shared framework
for startup valuation.
Startup valuation is more than choosing a formula. VALUATE™ explains how to select methods that fit the company’s stage, distinguish price from value and test assumptions against evidence. It gives founders, investors and boards a common basis for discussing what a venture is worth — and why.
- Founders: Build a credible valuation case for funding discussions.
- Investors: Examine the evidence, assumptions and uncertainty behind a valuation.
- Boards: Challenge valuation judgements and understand their financing and ownership implications.
THE METHODOLOGY IN PRACTICE
Integrated into
Trust Exchange AG
The VALUATE™ methodology is now integrated into Trust Exchange AG’s approach to venture assessment, bringing the book’s framework into practical application.
ABOUT THE AUTHOR
Martin Studer
Martin Studer brings more than three decades of experience in assessing organisations, risk, and value. His career includes leadership roles at EY and Zurich Insurance Group, and he founded Bluerain Partners Group in 2020.
VALUATE™ brings that experience into a practical guide to startup valuation.
Where to buy.
Choose your preferred bookseller.
Book links coming soon. Retailer availability, formats, and prices will be confirmed before launch.
Looking for online access through Bluerain?
You can also register and purchase the online edition here once it is released.
© 2026 Martin Studer. All rights reserved.